Thinking Like An Online Entrepreneur – E-Commerce Tips

So much has been written about entrepreneurial thinking that I will not try to distil it here. However, there are certain behaviors I have noted about how some web owners approach the development and running of their e-commerce websites which deserve a little discussion.

Let me start with the most important, influencing factor to any web owner's success: belief.

Belief

Starting your online entrepreneurial activity with the right mindset and beliefs is like winning the match before you've stepped out onto the court. It's what separates the really successful businesses from the average ones.

Ask any sportsperson or sports psychologist and they'll tell you that your beliefs greatly affect your performance.

What we believe is possible in our online entrepreneurial life is the limiting factor in our success.

Let's take an example. Lots of people wish they were millionaires, but of those who want to become millionaires, very few actually believe they will be millionaires. Those that do, however, stand a far greater chance of becoming what they believe. Why? Because at a conscious and subconscious level they are doing everything they can to pursue that one objective. Now I'm not suggesting that being a millionaire should be your life's goal; I'm just using it as an example. The point is that your underlying beliefs in what you are capable of fundamentally affect the actions you take and the choices you make.

All this may seem more like some New Age incantation rather than hard-edged business-speak, but there is good reason I mention it. Owning and running an e-commerce website is not for the faint-hearted. It is complex and demanding and do not let anyone tell you otherwise. Be prepared for long hours, headaches and hard work, but also be prepared for more customers, a growing bank account and a sense of achievement. Your belief that you are doing the right thing is what will see you through and keep you on course for success.

Owning an e-commerce website can be a wild ride but how you handle it is totally dictated by your mind and your beliefs. For example, many e-commerce websites fail because their owners give up – they lose confidence, interest and commitment, especially in the early days of their website's life. It's easy to give up if you're struggling or faced with outright failure. However, those who believe they will succeed do not see failure as a setback but as a learning experience – they have the right mindset and they will do well because of it.

I'm telling you this because you know that success is not a set of purely mechanical step-by-step processes. (If it were, we'd all be millionaires.) Success comes from your mindset: what you believe you can achieve and the expectations you set yourself. This mindset is as important as knowing how to Search Engine optimize your e-commerce website or write compelling sales copy.

Pros and Cons of a Smart Car

When people are thinking about making an expensive buying decision, especially with something as new and unusual as the smart car, they often want to know the pros and cons of the various options they are considering. This article will examine the pros and cons of a smart car.

There is no doubt that the smart fortwo car has its passionate supporters. Before it arrived in the United States in 2007, it had already enjoyed wild success in Europe over several years. But with its small size, there are also a number of concerns.

Pros of a Smart Car

There are many benefits to be considered; don’t let its small size fool you!

  • Environmentally-friendly. Not only is this small car fuel-efficient, averaging around 40 mpg, but it has several other environmentally-friendly features as well. The smart fortwo car uses innovative energy-efficient and recyclable materials in its construction. In fact, 95% of the vehicle is recyclable and the dash material is made from recycled synthetics.
  • Easy to park and drive. The smart car has a very small footprint. At less than 9 feet long, it’s nearly 3 feet shorter than the already diminutive Mini Cooper. Of course, a big reason for that is that it’s only a 2-seater. But the short size means this car is super easy to park, especially in tight spots or short spots where other cars wouldn’t fit. It’s also got a great turning radius that makes it very maneuverable.
  • Appearance. No one can argue that the smart fortwo car is not unique in its design and appearance. See one, and you will never forget it, whether you like it or not! Many people’s first impression is that it is just so darn cute. When Mercedes Benz brought the smart fortwo car to the United States, they updated its image to be more cutting edge, with more chrome, a bit longer hood section and updated headlights and dashboard area. You can also change out the plastic body panels to give it a whole new color, or purchase a car wrap with some kind of unique print or design on it.
  • Safety design. Most people’s first reaction when they see this tiny car is something along the lines of, “How could such a small car be safe on the road” However, what make the smart car so unique is Mercedes Benz attention to safety. From the innovative tridion safety cell, a sort of safety cage, to its 4 airbags and advanced braking system, the smart car is built for safety. Crash tests have consistently proved Mercedes’ safety claims. Anecdotal evidence, as published on the safeandsmart.com website, also supports those claims.
  • Surprisingly roomy inside. Another surprising benefit of the smart car is its interior roominess. There is plenty of leg room for both driver and passenger. Head room is great too, with men as tall as 6’6″ fitting in the driver’s seat comfortably. The cargo area is also quite roomy for a small car. We fit a 50-pound black lab and 2 other dogs in our hatch when we go hiking. And we’ve toted home as many as 8 grocery bags and a case of soda when we go food shopping.
  • Perfect commuter car. The smart fortwo car was originally designed as a “city car” for crowded European city-dwellers, and that is its greatest value in the United States, as well. It makes a great commuter car, with its roominess, solid gas mileage and zippy performance on the roads, not to mention ease of parking.

Cons of a Smart Car

Of course, no car is perfect for everyone, and this one is no exception. It does have a few features that could be improved, as well as some aspects that just make it the wrong choice for certain people.

  • Size vs. other cars on the highway. Despite its considerable safety features, there is no question that the smart car is much smaller than just about every other vehicle on the highway. So, there is a good chance that if you are involved in an accident with a big SUV or truck, you might come out the loser. However, there are accounts of smart cars faring better than other larger vehicles in an accident. One advantage of its small footprint is that it might be able to avoid collisions that a larger vehicle could not.
  • No cruise control. As mentioned above, the smart car was designed as a commuter, in-town type of car. Perhaps that’s why, despite a number of other high-end features, it lacks a cruise control option. If you do plan to travel in it or your commute involves highway driving, chances are you are going to miss having cruise control.
  • Unusual transmission. Smart cars have what is termed an “automated manual transmission.” What that means is that you have an option between going completely automatic or using a modified manual transmission. Most people find that keeping it in automatic means slightly sluggish gear shifting. That is easily remedied, however, by switching to the automated manual mode. This is a clutch-less manual transmission, meaning you are in charge of using the stick shift or paddle shifters on the steering wheel to switch gears, but you don’t have to coordinate with a clutch. The manual mode is super easy to use, even if you’ve never driven a stick shift before, and provides for a much zippier gear-shifting experience.
  • Limited passenger seating and cargo space. Smart cars only have 2 seats – the driver’s seat and one passenger seat. So they’re not meant to be family cars. And while the cargo hatch area is surprisingly roomy, it is still less than 8 cubic feet. So you won’t be hauling any lumber or large pieces of furniture in it.
  • Gas mileage could be higher. For such a small car, you might expect the gas mileage to be much higher. However, the smart car was rated the most fuel-efficient gas-powered car in the United States by the EPA in 2010. And even at 40 MPG, it is considerably more fuel-efficient than most light trucks and SUVs on the road today.
  • Requires premium fuel. The smart car requires premium fuel, which can be pricey, because of its small engine size. Smaller engines tend to perform better with a higher grade of fuel. You might consider its gas mileage to be the trade-off for the pricier gas.

In weighing the pros of a smart car against the cons, I find the pros win. For what it’s designed to be — a commuter vehicle for 1 or 2 people — the smart car is a great value with many added benefits. Could it be better? Sure, as with most products, there is definitely room for improvement. But, if you want a forward-thinking, unique and fuel-efficient small car, then I would definitely encourage you to consider the smart fortwo car.

Wireless Networking, Part 1: Capabilities and Hardware

Wireless Networking, Part 1: Capabilities and Hardware

These days it isn’t uncommon for a home to have multiple personal computers, and as such, it just makes sense for them to be able to share files, as well as to share one Internet connection. Wired networking is an option, but it is one that may require the installation and management of a great deal of wiring in order to get even a modestly sized home set up. With wireless networking equipment becoming extremely affordable and easy to install, it may be worth considering by those looking to build a home network, as well as by those looking to expand on an existing wired network.

The first installment in this two-part series of Tech Tips will provide an introduction to the basic capabilities and hardware involved in wireless networking. Once that foundation has been established, we’ll take a look at a few setup and security related considerations that should be addressed once the physical installation is complete.

Capabilities

The basic standard that covers wireless networking is the Institute for Electrical and Electronics Engineers’ (IEEE) 802.11, which is close kin to the wired Ethernet standard, 802.3. Many people will recognize 802.11 more readily when accompanied by one of three suffixes (a, b, or g), used to specify the exact protocol of wireless networking.

The 802.11a protocol first hit the scene in 2001, and despite a small surge in recent popularity, it is definitely the least common of the three at this time. The signals are transmitted on a 5 GHz radio frequency, while “b” and “g” travel on 2.4 GHz. The higher frequency means that the signal can travel less distance in free space and has a harder time penetrating walls, thus making the practical application of an 802.11a network a bit limited. The maximum transfer rate, however, is roughly 54 Mbps, so it makes up for its limited range with respectable speed.

As mentioned, 802.11b and 802.11g networks operate on a 2.4 GHz radio band, which gives a much greater range as compared to 802.11a. One downside to being on the 2.4 GHz band is that many devices share it, and interference is bound to be an issue. Cordless phones and Bluetooth devices are two of many items that operate at this frequency. The range of these two protocols is about 300 feet in free air, and the difference between the two comes down to speed. 802.11b came first, released back in 1999, and offers speeds up to 11 Mbps. 802.11g first appeared in 2002 and it is a backwards compatible improvement over 802.11b and offers speeds up to 54 Mbps.

On top of these protocols, some manufacturers have improved upon the 802.11g standard and can provide speeds of up to 108 Mbps. This doesn’t involve a separate protocol, but just a bit of tweaking in areas like better data compression, more efficient data packet bursting, and by using two radio channels simultaneously. Typically, stock 802.11g equipment is not capable of these speeds, and those interested need to shop for matched components that specify 108 Mbps support. I say “matched components” as this is not a standard protocol and the various manufacturers may take different approaches to achieving these speeds. In order to ensure the best results when trying to achieve these elevated speeds, components from the same manufacturer should be used together. For instance, only Netgear brand network adaptors rated for 108 Mbps data transfer should be used with something like the Netgear WG624 wireless router (http://www.geeks.com/details.asp?invtid=WGT624NAR).

Considering your typical broadband Internet connection is going to offer data transfer rates of 10 Mbps or less, it can be seen that even 802.11b would be more than adequate if you just want to surf the web. Sharing files on your LAN (Local Area Network) is where the faster protocols will really make a difference, and comparing the prices of 802.11b and 802.11g components may show that there is little to no difference in selecting a “g” capable device over a comparable “b” capable device.

Hardware

Access Point – Wireless Access Point (WAP) is the central device that manages the transmission of wireless signals on a network. A base access point may be capable of handling up to 10 connections, and more robust APs may be able to manage up to 255 connections simultaneously. The D-Link DWL-1000AP+ (http://www.dlink.com/products/?pid=37) is an example of a wireless access point capable of 802.11b transmissions.

Router – In somewhat technical terms, a router is a network device that forwards data packets. It is generally the connection between at least two networks, such as two LANs, or a LAN and ISP’s (Internet Service Provider’s) network. For our purposes, and for the sake of simplicity, a wireless router is basically an access point with the added feature of having a port for sharing a broadband Internet connection. The D-Link AirPlus G (http://www.geeks.com/details.asp?invtid=DI524-R&cat=NET) is an 802.11g capable router that provides access for numerous wireless connections and four hard-wired connections to one WAN (Wide Area Network Internet) connection. A typical router for home use will generally cost less than an access point, and via settings within the firmware, can be used as just an access point anyway. Wired or wireless, all the computers using the router can share files over the network, as well as sharing a broadband internet connection. Communication between wireless computers (or a wireless computer and a wired computer) will max out at 54 Mbps, while communication between wired computers will take full advantage of the 100 Mbps provided via the 802.3 protocol.

Network Adaptor – A network adaptor is required for every computer that you would like to be connected to the wireless network. Many laptops, such as this Sony Centrino 1.5 GHz (http://www.geeks.com/details.asp?invtid=PCGZ1RA-R&cat=NBB) now include a wireless adaptor built in, so no extra hardware is needed. For those with systems that don’t have wireless capabilities built in, adding them is fairly simple, and can be done using a variety of connections. Desktop computers can go wireless by adding a PCI slot network adaptor such as the 802.11g capable D-Link DWL-G510 (http://www.dlink.com/products/?pid=308). Notebook users can easily add wireless connectivity by using a PCMCIA adaptor, such as this 802.11g capable device (http://www.geeks.com/details.asp?invtid=PBW006-N&cat=NET). And for truly convenient plug-n-play connectivity to wireless networks, USB adaptors such as this 802.11g capable dongle (http://www.geeks.com/details.asp?invtid=80211GWUD&cat=NET) are available.

Antenna/Extender – These items are not essential, but given the specifics of a wireless environment, they may be helpful. Devices such as the Hawking Hi-Gain Antenna (http://www.geeks.com/details.asp?invtid=HAI6SIP-N&cat=NET) or the Super Cantenna (http://www.geeks.com/details.asp?invtid=SCB10&cat=NET) serve the purpose of increasing the wireless signal strength, and therefore extend the range of a given wireless network. Not only can a large area of open space be covered, but the signal quality may be improved in structures with walls and floors that obstruct the signal transmission.

Final Words

In this Tech Tip, we took a look at the basics of wireless networking as it relates to capabilities and hardware. In the second part of this two-part series, we will look at some of the basic setup and security considerations that should be addressed. The physical installation of a wireless network may be exponentially easier than a wired network, but the more difficult part is setting up the software and security to make sure everything stays up and running without incident.

Aspects of Website Development

Web development is explained as the process of coding or encrypting any standard computer language with the purpose of building a website through the process of programming. The developmental process of a website can range from the very basic and simple text application all the way to the highly complex and very complicated net applications.

Web development is considered as one of the most evolving and growing industries all over the world now. The number of organizations all around the globe that work to develop websites for different individuals and organizations have multiplied to a greater extent over the past few years. One of the ways to measure how fast growing and important industry is, is from the fact that the increasing number of firms established, during a short course of time, as web development organizations that are running successfully. All major businesses all over the world should be given credit for investing in this sector, supporting and assisting it which resulted in the success of this field. The trust and support put by these businesses in the field of web development has proven to be a milestone in the success of this sector in the most effective manner.

One of the major problems faced by business run around the world, is the cost that they have to pay in the field of web application and web development. The cost can increase as much as the complexity of the website increases, meaning that if more features are desired to be put on the website and more coding is required then the cost would increase simultaneously. But now, as times change and advanced research in all fields is being done, the cost of developing a website as reduced to much more. Affordable rates are available now on developing websites that are cost effective for the businesses. Now developing a web page is more cheap and affordable as compared to what it used to be in the previous times. So, it is now considered as an essential for every business to have a well-developed website that would help them expand their business and without much expenditure.

Tools and applications that are used in the developmental process of the website are available to the public which makes web development more popular all around the world. Amongst the most popular tools that are used to develop web pages are MySQL, PHP, Linux and many others. A large number of people that use the internet use these tools of web development and web applications in order to upgrade their websites, thus, a major part in playing with these tools in the world of website development.

Coming towards the phase of website development, the entire process involved in the development of the site considers a number of security cogitations. These are found in all web applications, even after careful evaluation and testing and the later launch stage. This is done in order to prevent hackers from exploiting security breaches and avoiding hacking. This is easy and simple to do and anyone having slight knowledge of the internet can do it. This is done by coding that aids in illegal access and collecting all the confidential information about the owner of the website.